Tis-Use

In creating a commercial for the fictional brand 'Tis Use,' the goal was to challenge the stereotype that men shouldn't cry. The concept centered around the universality of using tissues, emphasizing that emotions are shared experiences, irrespective of gender.
 
The script focused on a narrative that either humorously or emotionally confronted societal norms. The cast was diverse, reflecting a range of experiences and emotions. Visual elements, including cinematography and settings, were carefully chosen to resonate with the target audience.
 
A thoughtfully selected soundtrack complemented the tone of the commercial, whether emotional or humorous. During the editing process, smooth transitions and pacing were prioritized for maximum audience engagement.