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Familie varken

Client: Familie Varken 

Scope: Target Audience Research, Brand Strategy, Brand Identity, Logo Design, 
Art Direction,

Project type: Self

Family pig farming is a unique style of raising pigs that allows them to roam freely and live in a more natural environment. Unlike conventional farming methods where pigs are confined to small spaces, family pig farming provides ample space for the pigs to move around and interact with each other. This farming approach ensures the well-being of the pigs and results in healthier and more flavorful meat.
 
As part of the branding efforts for this type of farming, a new logo and brand identity were designed. The logo features three abstract pigs stacked on top of each other, each representing a different age group of pigs living in the same stall. The use of pink color in the logo pays homage to the pig itself, while the secondary colors were inspired by the beautiful Dutch farming landscape.
 
Overall, family pig farming is an important and sustainable method of raising pigs that promotes animal welfare and produces high-quality meat. The new logo and brand identity serve as a visual representation of the values and ideals of this unique farming practice.

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