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Hagkaup

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Client: Haugkaup

Scope: Brand Identity, Product Design, Magazine Design.

Project type:  Self

As the designer for Hagkaup's internal materials, including a brand booklet, practical guide, and employee leaflet, my focus was on aligning design elements with the brand identity. Consistency with signature colours and typography was maintained, ensuring a cohesive and recognizable design.

The brand booklet and practical guide were designed to be visually engaging, offering employees valuable information about Hagkaup's values, history, and services. The employee leaflet, a crucial part of the training program, used the capital letter of Hagkaup as a graphical element to capture attention. Content emphasized teamwork, customer service, and professionalism.

Throughout the process, I prioritized brand consistency, creating informative, visually appealing materials that support employee success. The design work aimed to reinforce the company's values and image, contributing to a cohesive internal communication strategy for Hagkaup.

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