Client: Decitybel
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Scope: Target Audience Research, Brand Strategy, Brand Identity, Logo Design, Packaging Design, Art Direction
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Project type: Group

The brand seamlessly blends "decibel" and "city," embodying the campaign's essence. The logo cleverly integrates a decibel meter, visually reinforcing the fight against noise pollution.
 
The packaging design immerses users in tranquility with serene colors and imagery. It serves not just as protection but as a gateway to calm, offering clear instructions in a cohesive, calming aesthetic.
 
Crafted with precision, the branding maintains consistency across platforms, oscillating between serene escapes and impactful representations of noise pollution, captivating and reinforcing the campaign's urgency.
 
The video unfolds noise pollution's impact, with the Soundproof Pill emerging as the hero. It showcases the logo, packaging, and more, weaving a compelling tale for those seeking solace in silence.
 
A harmonious visual symphony plays across all facets of the campaign, enhancing recognition and contributing to an immersive and impactful branding experience.